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Last week we talked about a few of the ways to test the feasibility of a business idea to help determine if the idea really had merit or just looked good on the surface. To recap, I said don’t bet the farm on the opinions of friends and family, consult with knowledgeable business experts, and conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. This week let’s take it a step further and talk about the creation of a formal Feasibility Plan which will help you determine the true feasibility of your big business idea.

A feasibility plan is just that: a written plan that is created for the sole purpose of validating the feasibility of a business idea. Some call it a "Go/No Go" plan, because the results of a well-constructed feasibility plan will tell you whether or not the idea has a chance for success (that’s a Go) or if this idea would be best left on the drawing board (that’s a No Go).

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The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, “I feel as if I’m Daniel going into the lion’s den.”

Indeed, it was the business equivalent of a lion’s den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caused by the arbitrary actions of the previous CEO, an isolated dictator.

“This is the first time most of them will see and hear me,” he said. “I’ll give a presentation on the state of the business.”

“Hold on,” I said. “Don’t give a presentation. Give a Leadership Talk instead.”

There is a difference, I explained, between a presentation/speech and a Leadership Talk. A presentation/speech communicates information, but a Leadership Talk not only communicates information but makes a deep, emotional, human connection with the audience.

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Many experts say you can’t lose if you put your money into Property. Not true. Hundreds of investors who have lost their savings through property investment tell a different story. Nothing is a foolproof investment - including property.

Learn why some fail in property and prevent it happening to you:

• Reason 1 - They don’t give it the time.
  The complaint is that the person has a job and family and therefore very little time to devote to this investment opportunity. The truth is, if they cut down on wasted time, such as watching television, or surfing the Internet, they would have the time to put into creating financial independence for them and their family in the future.
• Reason 2 - “They don’t know how to start.”
  The excuse is that you don’t have the knowledge to get into this business. The reality is that most people who have investigated property investment would have done some study or talked to successful people. The best way to learn is to read books, or take seminars or join up courses.

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Two new technologies in the world of TV, DLP and LCD, are now in a tight competition. Not long ago, everyone was talking about Plasma and LCD - which one would win? It became clear to most that Plasma, with its short lifespan of just 3-4 years, was simply not the best choice. In fact, the LCD screen has several benefits over plasma. For instance, LCD screens run much cooler than the average plasma TV, and thus require less power to operate. Plasma TVs run so hot, in fact, that they require a fan to cool them down - which can be noisy. In addition, plasma screens have a tendency to degrade over time, slowly becoming dimmer. LCD screens, on the other hand, run relatively cool, and do not degrade over time. Some Plasma owners, who have used their TVs for a few years now, have already witnessed the dimming of their screens. Also, LCD screens tend to have overall better picture quality, and are typically 10 to 15 percent lighter than plasma.

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Cherries?A Supercharged Fruit

The little red fruit that has been enjoyed by countless millions offer more than great taste. Are cherries truly fruit for a healthy you? Recent studies have revealed that cherries offer an assortment of health benefits including the natural ability to offer relief from joint inflammation.

So what makes the tasty red fruit so beneficial? The wonder of the cherry is the anthocyanins. According to research from Michigan State University tart cherries contain anthocyanins and bioflavonoids, which inhibit the enzymes Cyclooxygenase-1 and -2, and prevent inflammation in the body. These compounds have similar activity as aspirin, naproxen and ibuprofen. Further investigations revealed that daily consumption of tart cherries has the potential to reduce the pain associated with joint inflammation. Many middle-aged and elderly consumers are choosing to drink cherry juice, eating cherries or consuming tart cherry pills rather than take over-the-counter medications to stave off the pain of joint inflammation.

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