Use journalistic style
Reporters are busy. Just like you.
So when you write anything for the media, be concise and tight.
Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about complete sentences.
Save big, sophisticated words for impressing old English teachers at school reunions. To get free publicity from the media, […]
What are heated driveways? The obvious answer is, "a driveway that is heated," but what actually heats the driveway? The best driveway heating systems are radiant heating systems, similar to indoor floor heating systems. There are primarily two methods for heating, electric and hydronic. Electric systems use a line-voltage cable, while hydronic […]
The Internet is reshaping every form of communications medium, and faxing is no exception. The latest twist: Internet faxing services that let you send messages to any fax machine from any Web browser or email, and others that give you a “personal fax phone number,” then forward any documents sent there to your e-mail inbox.
The […]
It’s no big secret that banner ads have become less effective than text links over the years. This phenomenon is called “banner blindness”. Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.
So what did many advertisers do to combat banner blindness? They made their banners harder […]
Recently, I saw an exhibition of paintings by a very talented artist. He clearly has a social conscience and his depictions of the pain and misery of disenfranchised and minority people are so vivid and real you can’t help but feel the pain in viewing the paintings.
The artist is a warm, friendly, humble man whom […]
