Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That’s when you have their attention. And so that’s when you sell them.
My advice for writing captions is to never describe what readers can see for themselves in your photo.
If your […]
There are three main reasons why I would hesitate when deciding to advertise in the local press:
? Everyone else is doing it
? Nobody buys a paper for the adverts
? The odds are it won’t work
Just because everyone else is doing it, doesn’t mean it’s a good thing, or more importantly - that it actually works! However it seems […]
FACT: Most people don’t spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts… including John Caples, David Ogilvy, Brett McFall… and yours truly… recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn’t grab the attention ofyour reader? then you can […]
Choosing a Classified Website and creating your advertisements.
The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no […]
Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.
Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn’t work. Advertising, like everything else in business, requires a systematic, […]
