Archive for the 'advertising' Category

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.
Here are 4 proven ways to supercharge your business card into a powerful business tool.
1. Use the back of the card to include sales info. Good marketers know that customers need to […]

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!
When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web. It is my sincere […]

When Times Get Tough… or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.
It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for maverick thinkers like you, that should […]

Increase Business By Being Nice

I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.
The answer is obvious yet often overlooked; you just have to be as good to your customers as you […]

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness. A red […]