Archive for the 'branding' Category

Branding: All My Exs Live In…

…my senses. I know, you were thinking ‘Texas’. Well, if they do live in Texas, then it’s a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until ’something’ wakes them up. […]

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They’re experiencing what we call the Big Uneasy–the state of being when things are hard. They are stuck in an idea, unable to make it happen, and dreams are unfulfilled. […]

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded EmailOrAlways Branded Email There to Remind Me
For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color?)
That leaves this question: Why […]

Differentiate and Dominate

Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.
No, before any of those things will really have any impact on your business […]

Britney Spears Branding

How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you’re selling anything then you’re a marketer and you should study the biggest successes to follow in their footsteps.
We’ve all heard of […]