Here’s a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.
It’s all about “price”.
I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining […]
Introduction
A pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone’s head, but to me a great idea doesn’t have any value until it’s written down. Until it’s written down it’s just dust I the wind: here today and quickly forgotten tomorrow.
But, every great idea […]
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months […]
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:
Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry
Try to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.
Richard Taflinger, professor at […]
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
A headline is meant to do two vital things.
First, it needs to grab your reader’s attention. Realize […]
