The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it’s something you have to live with.
Many companies have used […]
So how do you effectively market your product or service when one knows anything about them because you’re in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?
If this is your situation then a big part of your marketing strategy will need […]
I’m sure that you’ve had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn’t been apparent before.
For me, one came when I discovered means-end analysis, a marketing concept that helps us understand why listeners or readers might respond — or not respond — to our messages. […]
Does your Web site talk about your company? Yes, I know, it’s your company Web site! But the last thing it should talk about is your company.
Yes, I’m sure you’re all cool, interesting people, with fantastic skills, but trust me, that’s not what you need to lead with on your Web site - or mailing […]
After spending 30 minutes in a coffee shop with a potential client, I realized that the sheet of paper they were writing on was almost full; full of ideas that I had just given away for free. If you consult, coach, or are in the advice-giving field, you may have had a similar experience. Here […]
