As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?
Do you see the value in persuading those key outside folks to your way of thinking?
Do you see the value in moving them to take […]
If you do, it means:
you don’t value tracking the perceptions of important outside audiences whose behaviors could sink your ship:
you don’t care about setting a public relations goal designed to correct misconceptions, inaccuracies or rumors that can hurt you;
you care even less about strategies to get you from here to that PR goal you already […]
Although repetition is extremely important, there are times when advertising can help bring you a fast response.
If you’re having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.
Media relations should never be viewed as a quick […]
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of “selling” your story to the media. All press releases are structured the same way. Make sure youanswer “yes” to these key questions when writing […]
A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?
Tell the story of your success using one of these five approaches, which will work for newsletter articles, […]
